In today’s digital world, every second business has a website. But having a website alone doesn’t always help you to truly stand out from the crowd.
Writing blogs is the best way to spread your words and establish an audience base for your business. A loyal audience enhances your brand and pushes your sales and reviews up. You can see that most of the large businesses have full-on content marketing programs including blogs, it’s just as important (and easy) for small businesses and startups to do the same.
If you’re are on the fence and looking for more inspiration, here are nine compelling reasons that your business should start a blog:
With writing blogs, tell your audience how they can benefit by using your products:
The entire marketing of any business is nothing but how you differentiate your products or services from your competition. And how do you differentiate? How do you establish your brand to be superior to your competition? You do it by telling them stories that show how your customers benefit from using your products and services. You cannot sell just by listing the qualities of your product, you need to answer why the customer should buy it from you and no one else.
The storytelling is an art of establishing a direct connection with your prospective customers on the emotional ground more than on the physical superiority of any product. Blogging is the best tool in this storytelling process beyond your company website. A website might be more straightforward and practical, a blog offers more flexibility to connect with your prospective customers, to share updates in a way that shows how they benefit from your products, not just what and who you are.
Writing blogs Increases online visibility and drives organic traffic:
The branding of any company or product highly depends on its visibility. Online presence increases the visibility of your brand. Writing blogs is one of the widely used tools for increasing online presence and visibility. this is another reason why every company needs a blog to increase its visibility. The more blogs you publish, the more visible you’ll be to show up in search engines and drive organic traffic to your website.
Get Found On The Internet
Your website content does not change on a day-to-day basis. The website has more of a fixed content as compared to your blogs, which has more dynamic content every time a new blog is published. When Google views your blog articles, it looks for new content to read. Once your content is indexed, Google ranks and places it in search engine results that fit the content’s description. Google does not go back to your website unless it detects NEW content. This is why writing blogs is so important.
Get Feedback From Your Customers
A website is a one-way communication with the audience wherein a good blog creates a two-way conversation with customers, leads, and industry peers. With its relatable tone and an interactive platform, you can invite feedback and discussion in the comment sections of your blogs. This is why writing blogs is so very powerful.
Having open and meaningful conversations with your audience is a great way to build trust and rapport for your brand. It allows you to build your business with your audiences’ perspective and make changes to improve your products and services.
Helps You Build Your Email List
When your audiences find your blog content informative, relevant, and engaging, they’ll trust you and are more likely to convert into repeat customers. Writing blogs can push them towards signing up. This makes it easier for them to read about promotions, new products, or business updates as well.
Teach And Explain More About Your Products And Services
Writing blogs allows you for providing an in-depth walk-through about your products and services. You can write customer case studies, explain specific benefits to a specific set of users. You can also showcase the ease-of-use of your products/services by providing easy-to-follow “how-to” guides. This is more usedful in case of the technical aspects of your products or services.
Get Social Exposure With Relevant Blog Articles
In today’s’ online economy, social media plays a pivotal role in brand building. Writing Blogs is the simplest way to get discovered is social media. Each time you write a blog post, you create shareable content. People can easily share them on Twitter, Facebook, LinkedIn, Pinterest, and other channels. This takes your brand to the audiences you are not directly connected to and increases your reach multi-fold.
This Is The Place To Put Those Keywords Your Web Developer Keeps Talking About.
Websites give limited opportunities to use keywords relevant to the searches. Writing blogs is a great way to make sure Google sees those ever-important keywords that every web developer and consultant tells you are important. It gives ample opportunity to use the keywords specific to your type of business in your blog posts to make sure your business’s website shows up in searches.
Your blogs provide you the perfect platform to strengthen your SEO strategy. By creating fresh and well-written articles optimized with relevant keywords, images and videos, you boost your chances of getting seen, generating traffic and converting leads.
The Only Cost Is Your Time. (If You Already Have A Website)
If you’re aiming to reach out to new audiences, build your brand and stand out from your competition – do take inspiration from this discussion and get started on your first business blog.
Writing blogs provides a strong foundation for your marketing strategy. It’s also fun and inspiring and a great way to share experiences, ideas, generate new ones, and build a community of like-minded and engaging people.
Blogr.in, offers an easy-to-use platform to set up your blog and website. You can start writing blogs and publishing them in no time. Using this program is not only easy but also very cost-effective for small businesses.